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Quirk Jozi Appoints Fran Luckin As New ECD May 23, 2013


In a sign of the times, Fran Luckin, highly acclaimed South African Executive Creative Director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new Executive Creative Director. Currently the Executive Creative Director at Ogilvy & Mather, Johannesburg, Fran boasts an impressive CV with a myriad of accolades, including sitting on the Executive Committee of South Africa’s Creative Circle and judging at international and local creative awards including the Cannes Lions Awards, Clio Awards, the Loeries and the Apex Awards.

Justin Spratt, MD of Quirk Johannesburg is excited about having Fran on board. “We are delighted to bring Quirk’s technical DNA and culture together with Fran’s unrivalled conceptual experience. At Quirk we have a unique culture of learning, experimentation, play and critical thinking that ensures that our “QuirkStars” – a creative bunch which will shortly include Fran - are the unquestioned thought-leaders of our industry,” he further adds.

Quirk’s currency is intellectual property - the minds of its QuirkStars - and its differentiator is its ability to bravely birth unique ideas. “We know that the best marketing ideas are not born of a particular channel. This appointment allows for Fran to bring her holistic marketing experience together with Quirk’s digital excellence to create a truly channel-agnostic offering for our loyal clients”, says Spratt.

During her 10 years at Ogilvy, Fran worked across an extensive range of clients including Cell C, Audi, KFC, BP, Unilever (Ponds and Dove), SABMiller, MultiChoice, Avis and Exclusive Books, garnering multiple awards for creativity and, importantly, effectiveness.

"I am excited by Quirk's vision of being an ideas led agency, where QuirkStars with diverse talents use creativity and technology to create trans-media stories and experiences that bring brands to life," says Fran.

Fran will join Quirk Johannesburg on 1 July 2013.