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Quirk is now Mirum

Ali Merifield


Director & A World of Experience

Ali, Alison, or Bob is a one-of-a-kind consultant who has been operating out of the London QuirkStation as a Senior Consultant since September 2014. This born and bred Londoner left school to study Social Anthropology at St. Catharine’s College, in Cambridge. This, coupled with the fact that she has lived in Ireland, Canada, New Zealand, Boston USA, Johannesburg South Africa (for 5 years), Tanzania and Madagascar, makes her a “people person” unlike any other.

After working on an election campaign in South Africa, as well as holding director roles in pan-African communications consultancyafricapractice, and entrepreneurial organisations like Tech4Africa and the African Leadership Network, Ali moved home to London and has decided to bring her worldly experience to the Quirk team – she looks forward to injecting a few new ideas.

"Take what you've got and fly with it" ~ Kermit the Frog's nephew, when they found out that Jim Henson, creator of the Muppets, had died.