A bit about Savanna:
Savanna is a refreshing all-natural dry cider that launched in South Africa in 1996. The first cider in South Africa to be packaged in glass, Savanna quickly established itself with its distinctively dry taste and witty one liners.
A witty one-liner, a quirky little bottle and a superbly satisfying taste - everything about Savanna makes you smile. Translating this positioning to the online space was achieved by using strong social media campaigns, a large website development and innovative tactical media activities to drive awareness and positioning Savanna at the forefront of digital.