Are you considering registering an exact match domain (EMD) for your website? If so, you’re not alone. According to recent research, more than 41 million domains are registered with EMDs.
But do they still work in 2020? In this article, we’ll explore the pros and cons of using an EMD and discuss whether or not it’s worth it.
Key Takeaways
- Exact Match Domains (EMDs) can increase website visibility and improve rankings in search engine results.
- Careful keyword research is necessary to choose the right EMD that accurately reflects your company and avoids being too generic.
- Finding an available EMD with desired keywords can be challenging, but investing in one can be worth it for improved rankings and visibility.
- EMDs offer branding benefits and can help build trust and credibility with potential customers.
What Is an Exact Match Domain
An exact match domain is a website address that exactly matches the search term entered by a user. It’s an ideal way to boost your brand visibility and make sure you’re seen by potential customers when they look for related products or services online.
Using an EMD for branding can be very effective, as it makes it easier for users to find you in search engine results. To purchase an EMD, you can check domain registrars like GoDaddy or NameCheap to see if the exact match domain you want is available for sale.
If so, then you can go ahead and buy the domain name and use it to improve your SEO efforts.
Pros and Cons of Using an EMD
Using an EMD has its pros and cons.
For businesses, the most significant advantage of using an exact match domain is that it can increase a website’s visibility in search engine results. By including relevant keywords in the domain name, helps to improve the website’s ranking for those keywords. Additionally, when users type in those keywords they can find your website more easily.
Besides SEO benefits, having an EMD also offers branding implications that are favorable for marketing campaigns.
At the same time, there are some potential drawbacks to consider when using an EMD. It requires careful keyword research so that you choose a domain name that accurately reflects what your company does or offers without being too generic or difficult to remember. Also, since many EMDs have already been registered by other companies, it may be difficult to find one with the desired keyword combination available for registration.
Factors to Consider Before Registering an EMD
Before registering an EMD, it’s essential to consider several factors.
Branding potential is one of the most important ones, as a domain name can influence how customers perceive your business. A good domain name should reflect your brand and make it easier for users to find and recognize you online.
Additionally, keyword research is paramount when choosing a domain name; keywords that fit your business will help increase visibility on search engines. The shorter and simpler the domain name is, the easier it’ll be for people to remember and share with others.
Finally, make sure the domain extension matches what you’re selling or promoting – .com domains are often more recognizable than other extensions such as .net or .biz.
Taking these into account will ensure that you register an effective EMD for your business.
Does an EMD Impact SEO
EMDs can have an impact on SEO. They are a key part of a website’s URL and can contain relevant keywords. Search engine algorithms take into account the keyword density of an EMD to rank it higher in search results.
Therefore, when registering for an EMD, you should carefully consider what words to include in your domain. These keywords, when used correctly, can significantly boost your website’s rankings. However, be aware that keyword stuffing with too many irrelevant words could have the opposite effect and lower your website’s rankings.
Is an EMD Worth It?
Investing in an EMD (exact match domain) is often worth it. They can help boost your website’s rankings and increase visibility. You’ll gain credibility by building trust with potential customers. Plus, you’ll be able to capitalize on the current keyword trends.
An EMD can be seen as a short-term investment, but the long-term benefits are undeniable. Not only will it help improve your SEO rankings and give you more online presence, but users are more likely to remember your domain name because of the keywords in it.
Additionally, an EMD gives you control over how users find your website when searching for relevant terms. Overall, an EMD may require some effort upfront, but its benefits make investing in one worthwhile.
Frequently Asked Questions
What Is the Difference Between an EMD and a Partial Match Domain?
You may be wondering what the difference is between an exact match domain (EMD) and a partial match domain. An EMD is an exact keyword phrase that matches a search query, while a partial match contains only some of the keywords from the query. Search engine optimization can benefit from EMDs, though it should also be noted that domain privacy must be considered.
Are There Any Risks Associated With Using an Emd?
Yes, there are risks associated with using an EMD. Keyword research and optimization are essential to ensure the domain is not deemed spammy or irrelevant by search engines. Failing to do so could result in poor rankings and wasted resources. Learn how to spam-check your domain.
Are There Any Additional Costs Associated With Registering an Emd?
You could be investing in a cost-beneficial domain ownership with an EMD. But consider any additional costs that may be associated, such as registration fees or renewal costs. These can add up over time! So weigh your options carefully before taking the plunge.
What Are the Best Practices for Using an Emd?
To make the most of an Exact Match Domain (EMD), focus on optimizing strategies, domain authority and keyword research. Use high-value keywords and create content that is rich in SEO. Keep domain name length and structure for maximum impact. Utilize link-building tactics, track rankings, and monitor performance to maximize success.
Are There Any Legal Considerations to Take Into Account When Using an Emd?
When using an EMD, legal considerations such as branding implications and trademark issues should be taken into account. For example, a company that owns the rights to “XYZ” may find their brand infringed by a domain name with the same keywords. To avoid this, research relevant trademarks before registering an EMD.
Conclusion
Exact match domains can still be a valuable tool for boosting your website’s visibility. However, it is important to weigh the pros and cons carefully before registering one.
While an EMD can help with SEO rankings, it does require more work than other strategies.
An interesting statistic to consider when deciding if an EMD is right for you is that sites with exact match domains have been found to rank higher on Google’s SERP on average – approximately 45% of the time!
So if you’re looking for a unique way to make your website stand out, an exact match domain could be worth considering.
